SOUTH WEST MEDIATION
The Whole Picture campaign
Mediation is a fresh and modern approach to settling disputes and separation, but it’s often viewed as the poor cousin to using a solicitor. Appointing a solicitor is often a default choice, although the adversarial nature of the process is expensive, slow, and damaging to all involved. The process is flawed because each solicitor only really understands their own client’s perspective. We drew a clear distinction between the two disciplines, and highlighted the key benefits of mediation with The Whole Picture Campaign. By understanding both clients and seeing ‘the whole picture’ mediators can help couples move much more quickly to a fair outcome. We’ve respositioned South West Mediation around the The Whole Picture and are about to embarking on a national advertising campaign change the way Britain perceives mediation.
Perfect Storm Campaign
With global fishing stocks in serious decline it’s vital that global fisheries adapt to new practices that stem both environmental and economic impact. Planet Tracker’s breakthrough study is at the beginning of a new era in fishery management. We had the honour of helping them launch and promote it.
MINISTRY OF DEFENCE
HeadFIT for Life
We know how important it is for military personnel to be physically fit. Now the MOD is putting greater emphasis on proactive mental health. In a joint initiative, we’re working with the MOD and the Royal Foundation, and a team of psychologists to develop a series of films and a website that equips military personnel with a series of tools and techniques to take proactive steps to say in good mental health, and on top of their game.
DEDICATED TO GIVING
Since the founding of Ecclesiastical Insurance in 1887, it has grown into an organisation insuring some of the world’s most important heritage sites and buildings.
What few people realise is the deep philanthropic ethos that sits at the heart of the business. Every year it gives tens of millions of pounds to charitable causes.
Our brief was to draw greater attention to the charitable activities of the company, with a film that would rally staff, and shift perceptions across brokers and partner organisations.
Rather than making boastful claims about the size of donations, we instead opted for a more personal approach. The film portrays the experiences of four individuals whose lives had been transformed by the charitable work of Ecclesiastical. The intimate, sensitive and moving portrayal of each persons story allowed to show the real importance of Ecclesiasticals work, and create high levels of viewer engagement.
DiCE (DIGESTIVE CANCERS IN EUROPE)
EUROPEAN COLON CANCER SCREENING AWARENESS CAMPAIGN
Colon Cancer is the second most common cancer across Europe. Many of these cases go undetected because people don’t take a simple screening test. Working with the charity DiCE (Digestive Cancers in Europe) we produced a Europewide awareness campaign using social media and a team of influencers. We created engagement around this difficult subject with our ‘Best ten seconds’ campaign concept - ten seconds that capture the moments in life we most cherish, and the ten seconds it takes to do a simple screening test. Our playful but poignant film achieved a whopping 4% click through rate to the campaign website.
CHURCH OF ENGLAND
MINISTRY EXPERIENCE SCHEME
With church congregations in decline it’s vital for the church to attract inspiring new talent to the ministry. Our promotional campaign for the Ministry Experience Scheme has been highly successful in attracting new talent to a programme that allows people to experience life as a minister before they make a full commitment.
EXETER MATHS SCHOOL
FREEDOM FOR THINKERS
Exeter Maths School was launched in 2015 to offer state sixth form students the opportunity to study at a specialist maths college.
The school got off to a flying start achieving an Outstanding Ofsted rating and sending more that 20% of students to Oxbridge within two years.
But it wanted to extend its reputation and appeal to students from further afield. By applying our big ideas process we were able to get a deeper understanding of the special qualities of the school and the key aspects that most appeal to prospective students
It became clear that at the heart of the school’s appeal was a sense of liberation. Many high performing maths students in conventional secondary schools feel rather constrained, even out of place. Exeter Maths School gives them an opportunity to mix with like minded people, in a new place, with some very inspiring teaching. That’s how we landed on the big idea: Freedom for Thinkers. This has now become the strapline for the school, and the organising idea for all it’s outbound campaigns and a brand new website.
Applications for places in the 2018-19 academic year are oversubscribed by six to one.
Leaving home to study aboard is a daunting experience for international students. By creating the Study Buddies we've developed a new communications channel for Study Group that shares important pre-departure information and paints a fun and aspirational picture of what it's like to study in the UK.
After the highly successful launch of Amazon’s new fresh food delivery service in London, we’ve been commissioned to develop the video formats which will truly evoke the Amazon Fresh story. The “Ultimate” films, a series of celebrity masterclasses for foodies, are designed to inspire viewers and open up the unmatched choice that the new service represents.
FRESH IDEAS FOR AMBITIOUS SCHOOLS
SSAT leads the UK market in providing networking and professional development for heads and teachers. Amid seismic changes in the education landscape, we have spent four years helping SSAT refresh its story and develop new products. Our latest contribution is a new “big idea” - described in this film - which invites teachers to reappraise what the organisation stands for.
NHS SOUTH WEST
NHS South West has a bold new ambition for a more efficient, integrated model of care across the region. Flotilla has developed a brand identity for the initiative, along with content and a targeted engagement plan.
TIME TO CHANGE
MAKE TIME IN NOVEMBER
One in eight children suffers from mental health at some point whilst they're at school. With the Make Time in November campaign we reach out to secondary schools across the country each year with kits and collateral to help students better understand mental health and reduce stigma and discrimination. In 2015 over 700 schools participated, allowing us to reach more than 500,000 students.
EXETER CITY COUNCIL
ST SIDWELL'S POINT
Exeter City Council is building a highly ambitious new leisure complex in the heart of Exeter. This film forms a key element of a content strategy aimed at sharing the vision with residents and exciting them about what this project holds for them and their city. The film has clocked up more than 10,000 views, more than 10% of the population of Exeter.
Be your favourite English teacher
To help the AQA exam board engage with English teachers, we created an organising narrative theme and strapline, a visual identity based on word pictures for social media, print and advertising along with beautiful live action videos and animations. We generated 20,000 views and AQA increased conversions to their English offer by over 10% versus 2014.