Thinking like a television broadcaster
Too many brands are telling boring, confusing stories that don't particularly interest or engage their customers. We think they should look to the world of TV for inspiration. For decades TV broadcasters have been honing their skills, developing compelling formats that keep us glued to our screens. The techniques of TV: story, jeopardy, struggle, drama, authenticity, presenter talent, repeatable creative formats and scheduling are no great secret. What Flotilla provides is a multi-disciplinary team, drawn from the worlds of broadcast TV and advertising, that can harness these techniques in a way that’s relevant your brand.